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LULAC Tells Goya Foods CEO: Apologize Or #GOYAGOTTAGO

LULAC Tells Goya Foods CEO: Apologize Or #GOYAGOTTAGO

Nation’s Oldest and Largest Latino Civil Rights Organization To Take Up Boycott Question Saturday

Washington, DC - Domingo Garcia, National President of the League of United Latin American Citizens (LULAC) issued the following statement Friday. This follows an angry national reaction from Latinos over remarks made by GOYA FOODS CEO Bob Unanue at a White House Business Roundtable hosted by President Trump.

"LULAC considers the comments by GOYA CEO and President Bob Unanue insensitive, calloused and disrespectful to the workers and consumers who buy Goya Foods products. His remarks are a slap in the face to the very people who have loyally supported his company for years. Now, GOYA is turning its back on our community to appease a President who attacks and demonizes Latinos daily. This is why I am recommending that this matter be brought before the LULAC National Board tomorrow where I will recommend adoption of a national boycott against GOYA Foods unless Mr. Unanue issues a public apology and formal retraction by 5PM EST Saturday, July 11, 2020. If not, LULAC will launch #GOYAGOTTAGO."

GOYA is the nation’s largest Hispanic-owned food company. It was started in the 1930’s by Spanish immigrants who moved to Puerto Rico, then the US.

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The League of United Latin American Citizens (LULAC) is the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 1,000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit

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